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The 4 Pillars of Mastery™
Discover the proven strategies for business success most coaches will never know
If you’re not enjoying the kind of success in your coaching business to give the financial freedom and quality of life you aspire to then you’re about to discover exactly how to make it happen
Dear fellow coach,
We all have the potential for outstanding success as coaches
That firm belief in the power of our thinking to bring success, wealth, and prosperity into our lives is a fundamental part of our work as coaches, after all.
The problem is, most coaches run their business in exactly the same way as virtually every other coach runs their business.
And so they struggle or achieve comfortable mediocrity at best.
Because they model what creates struggle and mediocrity rather than modelling what creates extraordinary entrepreneurial success
The statistics speak for themselves:
- 82% of coaching businesses fail in the first 2 years…
- Those surviving have a 90% chance of going out of business in the following 2 years…
- Crunch the numbers and you'll see less than 2% of coaching businesses still have their heads above water after just 4 years.
If that doesn't scare the living daylights out of you, then I don't know what will.
The good news is... the proven and bullet-proof strategies I'm about to share with you are the way to ensure your business isn't one of the doomed 98.2%.
In this economy, if you’re to going to accomplish more than single digit growth in your profits, you must be willing to do whatever it takes to join the minority. And if you’re not, then I have absolutely no idea how you’ll accomplish the kind of business growth inevitably leading to the financial freedom and quality of life you clearly aspire to.
And if you're cut from different cloth and don’t want to follow the well-trodden path to struggle and mediocrity, then the proven success strategies for coaches I'm about to share with you will help you avoid all of that unnecessary heartache.
Because if…and ONLY if… you are willing to master and consistently apply a surprisingly small number of very easily copied strategies to your business, then regardless of the ‘competition’, ‘recession’ or state of the economy, the truth is you can create extraordinary coaching business success and everything inevitably flowing from it.
And in a moment, I’m going to share with you exactly how this can happen… but first…
... I want to put you off if I possibly can.
Because this is not a message for every coach
Because, as the statistics reveal, very few coaches are willing to do what’s necessary to accomplish extraordinary business growth and personal success.
If your idea of success is working 80+ hours a week in work that doesn’t excite you to get more money in your bank account while your health, relationships and the rest of your life suffers, this message is not for you.
What’s more, this message is definitely NOT for you if:
- You’re not the kind of forward-thinking person willing to invest in yourself and your coaching business. Let me be very clear: there’s nothing to buy here and this is not a sales page.
Yes, I’m a coach just like you and yes I’m in business to sell my proven expertise and knowledge at a price offering thousands of times more value than the investment, but that's not the purpose of this message or what it offers you.
What I am offering you is entirely complementary and will give you exactly what you need to grow your coaching business and dramatically improve the quality of your life.
And I’m doing it because I want you to become a valued client in the future, and that’s a privilege I like to earn.
But if you’re not the kind of coach who's willing to do what’s necessary to become highly successful, including investing time, money and energy on improving yourself and your coaching business in order to grow, then this message and what it offers you is a waste of your time.
- You believe your business growth is constrained by the state of the economy. Fear stifles the creativity driving all extraordinary entrepreneurial success. Coaches who are in the habit of allowing existing circumstances to shape their future will never allow themselves to benefit from the powerful strategies I’m about to share with you.
- You believe highly successful coaches are born with more talents, ability, and potential than you were.
- You’re looking for a quick fix and believe these proven strategies – or anything else for that matter – are going to work for you without you putting any effort in.
- You’re a negative thinker. I made a deliberate choice many years ago to remove myself from the influence of negative and cynical thinkers, one of the most important decisions of my life. I choose my inner circle very carefully.
If you have a negative or overtly cynical disposition, we’ll not collaborate well.
So, if you’re still with me, it tells me you’re serious about enjoying dramatic improvements in your business and personal life and you’re prepared to knuckle down and work up a good, honest sweat to ensure it happens.
And… it also tells me…
...you’re exactly the kind of person who will benefit enormously from the powerful strategies coming your way.
Who am I, and why should you care?
My name is Christian Simpson, the UK’s leading business mentor and coach, transformational leader of entrepreneurs, internationally acclaimed expert in professional coaching training, and the most practical business mentor, coach and teacher you’ll ever meet.
My clients include John C. Maxwell, the world’s No.1 leadership expert and author, and I provide leading-edge entrepreneurial success solutions to thousands of business owners in more than 120 countries. I’ve transformed the performance culture in some of the world’s largest organisations, and I’ve shared the stage all over the world with some of the biggest names in the personal success and self-improvement arenas.
So…just think about something…don’t you think there’s a reason so many business owners and multi-millionaire “big guns” pay a Brit so handsomely for his expertise rather than using the home grown talent within their own networks? After all, these are very well connected people with plenty of choices.
Of course there is. It’s because my expertise gets extraordinary results for people.
And in entrepreneurial life, that’s ALL that counts. I’m not sharing this with you to brag.
It’s so you know that when I say I have something powerful and profitable to share with you, it’s going to worth your while taking notice.
Here's my proposition to you today...
If… you are serious about substantially growing your coaching business and improving the quality of your life, AND you’re willing to be open minded enough to new ideas – many of which will be counter intuitive and may even contradict what you’ve learned, assumed, and believed to be true about your success as a coach in the past…
And… you’re willing to allocate the appropriate amount of undisturbed time and energy watching the videos I’ll send you, sharing the proven and powerful strategies of the top 1% of coaches… AND you’ll put them to work in your coaching business and personal life by completing the coaching assignments in the Business Coaching Guide provided…
Then… please accept my warm and very personal invitation to gain access to these astonishingly effective strategies so that you can get them working for you in your business TODAY.
Again, this is ENTIRELY COMPLIMENTARY. This is not a "bait and switch", and you will not be asked to part with money at any point in this process.
In The 4 Pillars of Mastery™ you will discover proven entrepreneurial success strategies most coaches will never know
Here are 3 things you need to understand straight away:
- The most successful coaches were not born with any more talent, potential, wealth, resources or ‘luck’ than you and I.
- Their success has come by deliberately thinking differently to how most coaching business owners think.
- You can make the same choice.
You don’t have to take my word for it, either.
Albert Einstein said we cannot solve our problems with the same level of thinking that created them, and yet that’s exactly what 99% of coaches owners do when it comes to their business.
Every coach I know is anxious to improve their circumstances, but the vast majority are unwilling to improve themselves in this area, consequently they remain stuck in the results they work so desperately hard to change (which is supremely ironic given the message we coaches put out to the world, don' you think?).
Many of these are bright, hard-working coaches, but because they’ve always done things in a certain way, their minds are closed to a different approach, and so at best they earn a comfortable living.
And at worst?
Well, at worst their business fails — more than 98 out of every 100 over the first four years of being in business, as we already saw.
Here's the biggest truth you'll never hear about success as a coach
There’s a good reason just 1% of coaches are millionaires.
If you spend just a short amount of time in the company of highly successful coaches you’ll soon appreciate they have a very different world-view than the vast majority.
Here are just 3 simple examples of how the Top 1% of coaches think differently:
- They understand their business growth can only reflect the quality of their thinking. So they deliberately invest time and money on improving and challenging how they think.
- They focus on improvement not activity. They work at cause not the effect of their performance.
- They develop the owner before the business. They understand their personal growth determines their success. Jim Rohn, one of the most successful entrepreneurs of his generation said "if you work hard on your job, you can make a living, but if you work hard on yourself, you can make a fortune".
Now, if you believe you’re already thinking differently to the 99% of hard working coaches, and yet you’re getting the same kind of results as they are despite all the blood, sweat, and tears you put into your coaching business, then you may want to think again.
Because with the greatest respect, your reality is painting a very different story.
The question you need to answer is whether or not you are willing to do anything about it.
Because I guarantee if you take any of the ideas I share with you in The 4 Pillars of Mastery™, your coaching business and personal life will improve substantially.
Introducing... The 4 Pillars of Mastery™
Four powerful ENTREPRENEURIAL SUCCESS videos containing more than 90 minutes of tried and tested principles with leading-edge strategies that underpin extraordinary business and personal success.
Each Pillar reveals an essential business and personal growth strategy you can get working in your coaching business and personal life today.
You’ll also receive powerful coaching resources to benefit immediately from the strategies, plus you'll get mp3 recordings of the videos.
Here’s just a sample of what you’ll discover in the 4 Pillars of Mastery™
What do you stand to lose?
These powerful strategies have dramatically improved the business and personal lives of thousands of business owners in more than 120 different countries, and if they work for me, I guarantee they’ll do the same for you.
I’m not saying this to brag in any way. I’m simply saying nothing is more powerful than tried and tested ideas.
Entrepreneurs Share How The 4 Pillars of Mastery™ Put Millions On Their Bottom Line And Dramatically Improved Their Lives
“I certainly would recommend the 4 Pillars Challenge to anyone. I'm living my life now. Really. It all started from the first Pillar, where he says 'know yourself.'
At that moment I had that light-bulb effect. I thought… hang on a second. I am who I am. I can do it.
He doesn't know how far in the world that he's gone with what he gives to us... what he's offering to us.”
Abi Sowemimo, Owner at Horizon Hogs Int'l Ltd
“I particularly love the section about cause and effect. It's such a basic, simple principle and it’s so, so easy to forget.
I will endorse it 100%. It’s been a terrific help to me. A lot of people know what to do and they know how to do it, but they need someone like Christian to say: 'Now, get it done. Start doing it and don’t stop until you’re finished'.
It’s simple and straight-forward, but there is deep wisdom in its simplicity. I will endorse it 100%. It’s been a terrific help to me.”
David Hegarty, Owner at Dynamic Health
“I’m getting traction I didn’t have last year because of the things I’ve put in place from going through the 4 Pillas. I’m on a journey and I’ve recognised that in order to do it, as Christian says, you have to continually invest in the owner of the business.
You don't know what you can't accomplish. And by going through the 4 Pillars, it forces you to think way beyond where you think you're capable.
If you’re serious about taking your coaching skills and your entrepreneurship skills to the next level, this is a way to get there faster. This is a powerful way to go from being a technician to an entrepreneur, to go from being an employee to an entrepreneur.
Christian’s all in. He’s fully committed to you. He makes you feel like whether you know him or not, he not only challenges you but he wants you to know he believes in you, and you can do it.”
Tim Novak, Owner at Novak Development LLC
“It was like Christian gave me permission to make building blocks for myself. He took away my excuses. It’s a world of difference between me a year ago and today. It’s been phenomenal
I would recommend it to anyone, because it’s going to bring focus and clarity to your vision for what you want.
4 Pillars brings real clarity to what it is you’re looking for. It’s one of the best things you can get from this course… it’s just wonder to have that sense of clarity now."
Rick McLeod, I. R. M. Coaching Associates
“I’ve found myself more focused. There were things I needed to change and things I needed to start doing. I discovered ways to do that through the 28 Day Challenge.
One of the biggest things was learning how to connect with potential clients better. I found a new level of listening through everything Christian did… it helped me connect with my clients better.
The 4 Pillars really helps you take an inward look, one we don't always slow down and take. By taking that inward look into who you are and what's going on, you get outward change.
If you feel like you’re struggling and not sure what your next step is, I would definitely recommend the 28 Day Challenge. It will help you find your footing.
If you want to find out who you are on a deeper level, I recommend it highly.”
Russell Shaw, Owner at Calrus Solutions
"I took the 4 Pillars 28 Day Challenge because I wanted to figure out what I wanted to do. I had this nebulous idea of “I want to be a coach some day”, but I didn’t really know what to do or how to do it. Christian helped me to define who I wanted to coach and how to get there. It was so simple, but that’s the thing… The Challenge helps bring it to your awareness.
I was starting at ground zero so I had no business background, no crowd pushing background… that was the overwhelming part. And that’s where the 4 Pillars really helped break it down into a process, and really helped me to slow it down and develop myself and my process.
The Live calls are crucial to the Challenge. I liked being able to ask Christian specific questions and how he took questions from everybody. I was worried he might, for example, only take ten questions and I’d be number 11. But no, he stays on the line and answers everybody. It’s fantastic. To be able to hear other people’s questions and hear where they’re developing and to have that feedback from other people is amazing.
The time commitment was completely reasonable. If you don’t have two hours a week to do this, then it’s not for you. But the content is just enormous, it really helps you become more self-aware and digs into what and how you’re thinking. I would absolutely recommend the 4 Pillars 28 Day Challenge."
Jeremy Stoker, V1 Allied Coaching
Before you go ahead, here are 3 things
I need to make you aware of.
So go ahead, leave your details and I’ll get you set up for the Challenge.