If you’d asked me the question back in 2009 I’d have confessed to knowing next to nothing – and my results showed it. My corporate leadership development business, with a few strong years of trading behind it, failed. It was tempting to blame it on the economic downturn of the time, but the true cause of the effect lay with me and the limitations of my thinking.
I’d built a profitable business, with healthy six figure profits, on recommendation alone. I had no marketing engine, and when the two largest corporate contracts on the books went south, and every one battened down the hatches for the impending economic fallout, my business wasn’t equipped to survive.
It was a slow, painful, yet inevitable death.
Today I’m one of the most knowledgeable experts in profitable on and offline marketing for small business owners for one reason and one reason only – I pay the world’s leading experts in direct response marketing a significant amount of money for their personal mentorship.
And I pass the tried, tested and proven strategies onto my clients in my Inner Circle.
I sought out the best in the field because I never wanted to experience the failure and unnecessary struggle again. And if there’s one fundamental principle of success, it’s modelling the success of others.
I don’t market myself as a marketing consultant and I never will. My expertise and bread and butter is being a world class Professional Coach, teacher and mentor. My priority will always be helping business owners ‘unlearn’ and adopt the psychological blueprint that sponsors success first, because you can discover all of the advanced marketing techniques you like, if your existing thinking doesn’t sponsor wealth creation and the quality of life it brings, you’ll never apply the strategies to the degree that makes a difference.
It’s about working at cause not effect.
After 3 years of successfully building my business by adopting the often counter-intuitive strategies shared by my marketing mentors, I realised I’d be negligent in my duty to the thousands of business owners and Entrepreneurs in my Inner Circle if I didn’t share them. That’s how advanced marketing for profits became an integral part of my proposition – just as I’d walked the talk in self-improvement and Coaching to develop my psychology of success and become a person of influence in my field, I did the same with marketing my business.
Today I lead hundreds of business owners in my Inner Circle every year through the most comprehensive programme on Direct Response Marketing available, sharing all of the tried, tested and proven strategies that have made my marketing mentors millionaires and delivered 270% growth in my already successful business in the past year alone.
As my good friend John C.Maxwell once said to me in reference to sharing strategies, ideas and information that have helped me become successful in life: “Christian, be a river, not a reservoir.”