The Big Reveal: Why the Last Thing You Want to
be Known as in 2022 is a "Coach" 

Unless you came into the Coaching profession to play small, make very little difference, and the  your aspirations didn't amount to much more than hoping you could make a living, this message is unquestionably the most important and exciting you'll read in your career.

Because the truth is,  you've got to be blind, naive or just plain stupid to not see the reality of the Coaching industry today.

For a start, If you’ve spent any time at all online over the last couple of years, you’ve probably noticed the number of “coaches” in the market has exploded.

It seems like every man and his dog is a “coach” these days.

You can be “coached” for everything: from yoga and how to lose weight, to marketing and sales and how to use any one of a number of social media platforms to make money.

And then there's the droves of new entrants coming into the industry after reinventing their careers following the Covid-19 pandemic.

Yet as much as an over-populated and highly competitive marketplace presents a major threat in itself, the problem goes even deeper.

Because in the eyes of most consumers, a Coach can be found on almost every corner, .and there's very little to distinguish between them.

Worst still, true Coaching practitioners who are appropriately trained and accredited to deliver the service they offer with integrity and credibility are grossly outnumbered by frauds, charlatans, pretenders and unscrupulous violators.

Coaching is a grossly overused, misrepresented, ruined and devalued word.

The most transformational process known to mankind has been cheapened to such degree that market analysis conducted by the business research group IBIS  in 2020 concluded that Coaching is now seen as a commoditised service.

And what does this all mean for you?

Put succinctly: it's not longer good enough to be known as a 'Coach" these days.

It seems like every man and his dog is a “Coach” these days, and you can be “Coached” for everything, from yoga and how to lose weight, to marketing and sales and how to use any one of a number of social media platforms to make money.

To most consumers, who know no better, there appears to be no cause for concern.

Sadly, there’s every reason to be concerned.

The Coaching profession is the noblest endeavour of a civilised society, a profession which exists solely to elevate men and women to ever-higher levels of consciousness, success and accomplishment…

… and making it easily and readily available to as many people as possible over the world can only be a fantastic opportunity to carry societies across the world up to new heights.

You’d have to agree with that, yes?

Unfortunately good intentions are not enough, and much as it pains me to say this about my own profession…

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“I certainly would recommend the Challenge to anyone. I'm living my life now. Really. It all started from the first Pillar, where he says 'know yourself.'

At that moment I had that light-bulb effect. I thought… hang on a second. I am who I am. I can do it.

He doesn't know how far in the world that he's gone with what he gives to us... what he's offering to us.”


Abi Sowemimo, Owner at Horizon Hogs Int'l Ltd


“I particularly love the section about cause and effect. It's such a basic, simple principle and it’s so, so easy to forget.

I will endorse it 100%. It’s been a terrific help to me. A lot of people know what to do and they know how to do it, but they need someone like Christian to say: 'Now, get it done. Start doing it and don’t stop until you’re finished'.

It’s simple and straight-forward, but there is deep wisdom in its simplicity. I will endorse it 100%. It’s been a terrific help to me.”


David Hegarty, Owner at Dynamic Health


“I’m getting traction I didn’t have last year because of the things I’ve put in place from going through the 4 Pillars. I’m on a journey and I’ve recognised that in order to do it, as Christian says, you have to continually invest in the owner of the business.

You don't know what you can't accomplish. And by going through the 4 Pillars, it forces you to think way beyond where you think you're capable.

If you’re serious about taking your coaching skills and your entrepreneurship skills to the next level, this is a way to get there faster. This is a powerful way to go from being a technician to an entrepreneur, to go from being an employee to an entrepreneur.

Christian’s all in. He’s fully committed to you. He makes you feel like whether you know him or not, he not only challenges you but he wants you to know he believes in you, and you can do it.”


Tim Novak, Owner at Novak Development LLC


“It was like Christian gave me permission to make building blocks for myself. He took away my excuses. It’s a world of difference between me a year ago and today. It’s been phenomenal

I would recommend it to anyone, because it’s going to bring focus and clarity to your vision for what you want.

4 Pillars brings real clarity to what it is you’re looking for. It’s one of the best things you can get from this course… it’s just wonder to have that sense of clarity now."


Rick McLeod, I. R. M. Coaching Associates


“I’ve found myself more focused. There were things I needed to change and things I needed to start doing. I discovered ways to do that through the 28 Day Challenge.


One of the biggest things was learning how to connect with potential clients better. I found a new level of listening through everything Christian did… it helped me connect with my clients better.


The 4 Pillars really helps you take an inward look, one we don't always slow down and take. By taking that inward look into who you are and what's going on, you get outward change.


If you feel like you’re struggling and not sure what your next step is, I would definitely recommend the 28 Day Challenge. It will help you find your footing.

If you want to find out who you are on a deeper level, I recommend it highly.”


Russell Shaw, Owner at Calrus Solutions


"I took the 28 Day Challenge because I wanted to figure out what I wanted to do. I had this nebulous idea of “I want to be a coach some day”, but I didn’t really know what to do or how to do it. Christian helped me to define who I wanted to coach and how to get there. It was so simple, but that’s the thing… The Challenge helps bring it to your awareness.

I was starting at ground zero so I had no business background, no crowd pushing background… that was the overwhelming part. And that’s where the 4 Pillars really helped break it down into a process, and really helped me to slow it down and develop myself and my process.

The Live calls are crucial to the Challenge. I liked being able to ask Christian specific questions and how he took questions from everybody. I was worried he might, for example, only take ten questions and I’d be number 11. But no, he stays on the line and answers everybody. It’s fantastic. To be able to hear other people’s questions and hear where they’re developing and to have that feedback from other people is amazing.

The time commitment was completely reasonable. If you don’t have two hours a week to do this, then it’s not for you. But the content is just enormous, it really helps you become more self-aware and digs into what and how you’re thinking. I would absolutely recommend the 28 Day Challenge."


Jeremy Stoker, V1 Allied Coaching

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Before you go ahead, here are 3 things I need to make you aware of...

  • This will add you to my community of Elite Coaches and Iconic Mass Influencers™ who receive powerful insights from me on a regular basis.
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