If you're to increase your personal wealth, and extract an ever-increasing amount of income from your business with less hassle and fewer headaches, then this is one of the most important messages you'll read in your entrepreneurial career.
Because in a moment I'm going to share with you the simple and easy way for you to generate substantially more profits for your business in the next 12 months and beyond.
I'm not talking about the latest fads or "ninja tactics", I'm talking about powerful and proven strategies that are used by the entrepreneurial elite to drive greater personal wealth and freedom into their lives.
If cash flow is the lifeblood of a business, marketing is its heartbeat. Without an effective (and that means profitable) marketing engine in your business, you don't have a business - you've got a hobby, and an expensive one at that.
The problem is, most small business owners go about marketing their business in ways that bring little or no return - because they are NOT aware of how to do it profitably.
There are TWO kinds of marketing in the world, only ONE works in terms of growing an astonishingly profitable small businesses.
Sadly, if they do any marketing at all (yep, I know, unbelievable but true),most business owners do the kind that's a horrible and pointless waste of money.
Worse still, not only do they market their business in the same way as every other underachieving and struggling business owner markets theirs, and therefore suffer the same ever-diminishing returns, they only have one or two methods of finding customers.
That makes for a precariously vulnerable business.
Here's the bad news: results don't lie. If your business isn't generating the kind of profit that brings greater financial certainty and freedom to your life, it's giving you a very clear message: you're NOT an effective marketer.
And being an effective marketer is the most important activity of all for a business owner.
Because a business lives or dies on the strength of its marketing.
The good news is you CAN become a highly effective marketer, and before I explain how, here's what you must understand: