The 77-Day Transformation
Challenge™ 2020

How to transform your life and business in the next 77 days without stress, strain, or putting in 20-hour days grinding away at
the “same old, same old”

To: ALL business owners frustrated with their progress in 2019

Subject: Your entrepreneurial success in 2020

From: Christian Simpson

Dear Frustrated Business Owner,

If you’re disappointed, disheartened, and tearing your hair out because of the lack of progress you’ve made in your life and business over the year just gone, then you’re not alone. 

In fact, you’re in good company… 

… and lots of it.

See, I’m sitting here at my desk writing this as 2019 draws to a close, the long, cold, dark nights heralding the year’s passing and the birth of the next, and everywhere I look — LinkedIN, Facebook, and even in my email inbox — I see an unending deluge of stories and tales from business owners and entrepreneurs who started out the year with bold, ambitious, and demanding plans and the apparent commitment to change their lives and businesses dramatically for the better in 2019…

… only to have reached the end of the year having achieved next to none of what they planned.

Think of your own experience — how many posts have you seen online (starting as long ago as November!) where people are promising “next year is MY year! Who’s with me?”, proclaiming loudly to the world and anyone who cares to listen, from the stroke of Midnight going into January 1st, they're magically and dramatically going to change themselves and their lives for the better.

Does that ring a bell?

And answer this…

… what do you think the same people were saying at the same time the year before?

And the year before that?


… well, you get the picture.

Uncomfortable a truth as it is, we can’t deny the fact people simply do NOT achieve the goals they set for themselves at the start of each and every year.

And here’s a perhaps even more uncomfortable truth: the fact you’re reading this message means you have the courage and integrity to recognise YOU are probably one of them.


That’s painful, isn’t it?

Good news: it’s NOT your fault

It’s true. 

I know it’s trendy nowadays to let people off the hook for their mistakes, but this time it really is true.

You see, there’s a strange quirk of human behaviour we call regression to the mean.

What it means in simple terms is we've all got a consistent and stable baseline of behaviour, and, in the absence of any guiding or motivating force or circumstance, we tend to drift back to it.

In other words, while we might force ourselves into a different pattern of behaviour for a short time, we generally fall back into our old and preferred way of doing things.

It's why people who diet often lose loads of weight and then go back to their old ways of eating and pile the weight back on again a short time later.

It’s why people seem to “change” in relationships (they don’t so much change as go back to being who they really are).

It’s why almost all New Year’s Resolutions end in failure — people make themselves a half-hearted promise they simply can’t keep (often while drunk and on a high while out celebrating over the Christmas period, and we all know what drink does to our ability to make sound judgements, don’t we?).

And it’s why if you don’t change the way you approach your life - and business-success in 2020, you’ll get the same results you got in 2019... because if you keep doing what you’ve always done, you’ll keep getting what you’ve always got…

... and if you keep doing what everyone else does — the average, normal, and ordinary behaviour you see around you — you’ll get the same results they get.

Look around at your industry, your neighbours, the people you meet as you go through your day, look at their lives and how they live them, and ask yourself if you want to keep settling for average, normal, and ordinary results.

It’s not that people can’t change their thoughts, beliefs, and behaviour, because they can. 

No, rather it’s they bite off more than they can chew and make plans requiring unrealistic amounts of time and effort (and I’m not being negative here — it’s a fact). Moreover, because they're surrounding themselves with people who don't share their drive, ambitions, goals, and aspirations, they find themselves work down and dragged back down to that unexceptional and uninspired mean.

It’s also one of the reasons Product and Seminar Junkies keep buying course after course and programme after programme, or popping up at all the marketing events and summits yet never actually seem to do anything useful with what they learn. 

Sure, they might dabble with their newfound knowledge for a while, but they soon sink back into their preferred and "normal" way of doing things.

And even if your goal is achievable... if it looks or even just seems overwhelming then it’s easy to get overwhelmed and give up almost as soon as you’ve got started.

Is that the way you want things to be?

Is that congruent with the promises you made to yourself and those who depend on you?

Is that truly how you want to live your life? Forever chasing goals you secretly know you won't reach?

Don't get me wrong — I'm not judging you.

It's not my place to.

The only person who can judge you for your choices in this is...

... YOU.

It’s your choice, and you’re free to make any choice you wish.

But you’re not free to avoid the consequences of your choices.

So choose carefully and wisely.

Because while it’s not your fault you’ve been frustrated and not reached the level of achievement you know you can achieve yet…

… it IS your responsibility to change it.

Better news: You CAN easily
choose a better path

The picture I've painted is pretty bleak, I know.

But  change always starts with a thought and a decision. You can decide to change any time you like... and a decision to make a small change now can lead to massive differences in the outcomes you experience.

Take a look at the picture below, and I'll show you what I mean.

Your four possible futures — and how a small change in your direction today can mean a MASSIVE chance in your destination further down the line.

The vertical axis is your “success” — however you want to measure it (and that’s a very personal choice — it could be money, pounds lost on a diet, or whatever you want it to be); and the horizontal axis is time.

Moving forward from this point, today, your life and business have four main possible outcomes: you'll either have achieved the kind of success you can perhaps barely imagine right now with your current level of thinking, be kinda "ok", be doing a little worse than you are now (and sinking further by the day), or you’ll be deep, deep, deep in the hole with no obvious way out.

Thing is, while the difference in those four positions in three years' time is massive...

... the difference in direction today and in the near future is tiny

In other words, you can radically and dramatically change your destination in three years' time simply by making some small changes to the way you do business TODAY.

It's true you can't change your situation or circumstances overnight, but you can change your behaviour overnight — and even sooner.

You could decide to change it right now if you wanted to.

And that’s both liberating and terrifying — because if we don’t consciously choose these changes in direction, then more often than not they’ll be imposed on us by circumstances outside our control. 

And the most likely direction of this uncontrolled change in direction?


Always downwards.

Here’s something else to think about.

There are three kinds of
things in life...

  1. Things we don’t have any control over — like the weather, the economy, government policy, and other people’s actions; and
  2. Things we have some limited control over — like how other people think and feel about us and the results of our actions; and
  3. Things we have complete control over — like our own actions, and, if we’re of sound mind, our thoughts and beliefs.

The problem is, most people spend most of their time worrying and acting in response to things they have little or no control over, instead of focusing on the few things they do control.

You know how it is, I'm sure. You may have had friends and family who've been on a weekend break or other outing or event only to spend the whole time miserable and complaining because the weather, or some other unforeseen circumstances beyond anyone's control "ruined everything". 

Hey, I've even had people tell me on a night out on the town I was "ruining " their fun because I wasn't getting drunk!

Maybe it's even happened to you.

Maybe you've even done it yourself.

But all you do when you do this is make yourself miserable (and because most people make the same mistake and allow things they can't control dictate their feelings and behaviours, everyone around you gets miserable, too).

And if you want your life and business to change, then you have to change the way you do things — and that includes changing  how we view the world, our place in it, and, most important of all, where we should put our time, effort, energy, and attention to realise our goals and aspirations.

There’s no other option.

Fortunately, the "how to" of all this is simple (if not always easy, which is why it's not for everyone — simply because not everyone is geared up for this level of success, or has what it take to stay the course).


The best news of all: The 77-Day
Transformation Challenge
™ 2020

It's a brand NEW programme and it's designed specifically for frustrated business owners and entrepreneurs who want to nail their success once and for all, and in record time.

The premise of The 77-Days Transformation Challenge 2020™ is to produce in you a methodical and science-based set of changes in behaviour, thinking, beliefs, and action focused on the key areas of your life and business to give you a dramatic change in outcome in the next one to three years (although you'll start to see results immediately over the 77 days of the challenge — exactly what results and how quickly you'll see them will depend on several factors, not least your willingness to roll up your sleeves, get stuck in, and implement).

And you have my solemn word... if you commit to change and embrace the Challenge, and fully engage the purposefully designed process, it'll transform the clarity and quality of thinking you bring to your business and personal life, and, by the inevitable progression of cause and effect, your results will necessarily follow suit. They have to. There's no way they cannot.

This unique, 11-week Challenge delivers on its promise of transformation because it consists of two tried, tested, and proven Challenges — The 4 Pillars of Mastery™ 28-Day Challenge and The 7 Steps to Success™ 49-Day Challenge — focusing exclusively on some of the most profoundly powerful success strategies known to mankind, PLUS the brand-new Success Implementation Guide™  which "takes you by the hand" and leads you through both Challenges, and all underpinned and backed-up by direct and personal access to weekly world-class Coaching and Mentoring calls with me.

You'll also get membership to my 77-Days Transformation Challenge 2020™ Facebook Group where you can share your challenges, wins, insights, and experiences with your fellow Challengers.

Here's a quick overview of what you're getting when you join us in the 77-Days Transformation Challenge 2020™

The 4 Pillars of Mastery™

  The 4 Pillars of Mastery™ comprise of FOUR powerful Entrepreneurial Success Masterclasses revealing tried, tested and proven strategies relied on by the Top 0.1% to ensure their businesses deliver wealth and prosperity, without consuming the life they were created to liberate.

Each Pillar reveals profound insights and methods you can put to work in your business and personal life immediately — and see immediate results.

 But if…and ONLY if… you are willing to master and consistently apply a surprisingly small number of easily understood and yet profound powerful principles to your business.

If you'll do this, then regardless of what the economy, your so-called competitors, or the self-serving policy makers are doing, the truth is you can quickly and easily create extraordinary business success and enjoy the financial and financial freedom coming from it.

Entrepreneurs just like YOU share how The 4 Pillars of Mastery™ has put millions on their bottom line
and dramatically improved their lives

At the time of writing this, The 4 Pillar of Mastery™ resources have transformed the business and personal lives of thousands of entrepreneurs in more than 160 countries (and that’s before you benefit from the expert guidance, facilitation, and live coaching you’ll get in this 28-day challenge).


The 7 Steps to Success™

There are seven fundamental principles at the heart of outstanding entrepreneurial success... and most business owners will NEVER know what they are. 

The 4 Pillars of Mastery™ puts in your hands the critical fundamentals for your success, giving you a strong and robust foundation on which further transformational success strategies are built.

And that’s where The 7 Steps to Success™ come in.

The 7 Steps to Success™ comprise SEVEN video Masterclasses containing nearly three hours of the most mind-expanding, life-changing content you'll ever get your hands on.

The 7 Steps to Success™ continue where the The 4 Pillars of Mastery™ left off, bringing you profoundly powerful and proven success strategies that will NEVER fail to take you, your business and your quality of life to the next level of success, regardless of the current conditions and circumstances of your life.

Each principle is broken down into simple, easy-to-apply steps so you can easily put them to work in your business and personal life straight away.

What growth-minded entrepreneurs like you are saying about The 7 Steps to Success™...

"It has helped me immeasurably and I recommend it
 to everyone I speak with"
"The work of Christian Simpson with business owners is based around the principles of cause and effect and developing the business owner as an individual. The 7 Steps to Success are a series of practical tools to help entrepreneurs and business owners define what they wish to achieve and help them do so.  The tools will help you define what your purpose is, what goals you want to achieve and – even more significantly – what is the vision of what you want your life to look like.  The 7 Steps to Success guide through the process of defining what success looks like for you and how to get it. It has helped me immeasurably and I recommend it to everyone I speak with."

Paul Hutchens  // Eco 2 Solar Ltd

"This will be the most powerful, game-changing resource you'll get your hands on this year" 
"It's all very well reading a book, listening to a speaker or watching some videos to try and decipher why you haven't achieved the level of success you want yet. But it’s something entirely different when you have a step-by-step, world-class coaching guide to walk you through the process of applying proven strategies that make you more successful and fulfilled. In the past 8 years I've spent tens of thousands of pounds and traveled across the globe to get access to the very best strategies for personal growth. And I could have got it all with the 7 Steps to Success. The powerful resources in this course contain virtually ALL of the tools and techniques that actually made a difference to my business and my life. If I was to go back and do it all again, I'd not go much further than the 7 Steps To Success. Christian has created a resource that takes complex theories and makes them achingly practical, simple to use and easy to apply.  This will be the most powerful, game-changing resource you'll get your hands on this year. Use it, and I promise you you’ll move to an entirely different level in your business and your life".

Megan Macedo  //  The Website Goddess


NEW: Success Implementation Guide™

Finally, your 77-Day Transformation Challenge™ centres on a brand new and never-seen-before Success Implementation Guide™. It's crucial to your success - the most important resource of all.

Because not only does it guide you through the entire Challenge, ensuring you follow the purposefully designed process to maximise on the opportunity before you, what’s contained within this guide is where the transformation you seek takes place.

Bottom line: the performance gap in your life is found between what you know and what you do.

This Guide contains the “secret” to closing that gap, and by embracing every step in this unique and powerful process, you will smash through your self-imposed limitations and unlock the untapped potential you are not currently consciously aware of.

I know as well as any, and better than most, life doesn’t give you what you want; rather, it gives you who you are.

You are constantly in the process of creating your outcomes, whether you’re aware of it or not... which is why life always brings a series of challenges in the gap between where you stand today and where you intend to be, so you become the person capable of consciously creating the results you desire, rather than unconsciously recreating results you’d like to change.

Most people are drifting through their lives unthinkingly and unconsciously taking their cues from those around them, whether they're qualified to have any kind of opinion worth listening or paying attention to or not (and if you think listening to unqualified criticism is bad... listening to unqualified praise is even worse, because it's so seductive and insidious).

Look... the hardest part of any task, the first test in any endeavour, is getting started. Breaking through the chains keeping you where you are — chains you probably don't even  know are binding you.

And it's only when you've taken that first step you can begin the real work of transformation by immersing yourself fully in the Challenge process itself.

And the Success Implementation Guide™ is designed to help you every step of the way.

How the The 77-Day Transformation 
Challenge™ works

Make no mistake about it: The 77-Days Transformation™ Challenge is not a magic bullet or a panacea.

It requires work and commitment, and you will be challenged, tried, and tested every step of the way. There are no sacred cows, taboos, or stones will will leave unturned in our search for the truth about your success and exactly what you need to do to achieve it.

Frankly, it's not for everyone, and definitely not for the faint hearted, or anyone who's looking for quick and easy answers to complex and often difficult and searching questions. 

We'll hit the ground running from Day 1 and keep up a breakneck pace for the whole 11 weeks of the Challenge.

I realise that may put you off and I'd probably get more people enrolling for the programme if I prevaricated and told you it was going to be effortless and easy. 

Sure, many out there will promise you success comes that easy, but I'm not one of them.

Bottom line: if you don't do the work and put in the time and effort, you won't get the results.


With that in mind, here's the frankly demanding schedule we'll be following for the 77 days:

*NOTE: All live, Group Coaching & Mentoring calls take place at 4pm UK time and will be recorded. Challenge participants will receive a link to each call recording within 24 hours.


14: Pre-Launch Assignment Focus

21: [Week 1]: Transformation Challenge Launch Call [Pillar 1 resource release]

28: [Week 1]: Part 2:  4 Pillars of Mastery™ [Pillar 1 continued]*

[*Note: no live call this week]


4: [Week 2]: 4 Pillars of Mastery™ - [Pillar 2]

11: [Week 3]: 4 Pillars of Mastery™ - [Pillar 3]

18: [Week 4]: 4 Pillars of Mastery™ - [Pillar 4]

25: [Week 5]: 7 Steps To Success™ - [Step 1]



3: [Week 6]: 7 Steps To Success™ - [Step 2]

10: [Week 7]: 7 Steps To Success™ - [Step 3]

17: [Week 8]: 7 Steps To Success™ - [Step 4]

24: [Week 9]: 7 Steps To Success™ - [Step 5]

31: [Week 10]: 7 Steps To Success™ - [Step 6]



7:  [Week 11]: 7 Steps To Success™ - [Step 7]

14: Challenge Debrief & Next Steps Call

How much does The 77-Day Transformation Challenge™ "cost", Christian?

If you were to invest in the individual Challenges and resources separately, you'd be parting company with $3,391. 

And these aren't the "made up" numbers you see floated around by marketers, either.

These are the actual prices business owners have paid for access to The 4 Pillars of Mastery™ and The 7 Steps to Success™, and what I'd charge for the Success Implementation System™ if I were to offer it separately.

Still incredible value considering the results you can expect, but a hefty price-tag, nonetheless.

Yet, for a strictly limited time (because 77-Day Transformation Challenge™ is a new programme and I want to get some results in fast), and because I want to reward you for being determined and decisive, you can get lifetime access to the whole 77-Day Transformation Challenge 2020™ programme, PLUS the Success Implementation System™ for just $897; or, if you prefer, you can spread your investment over four months and cover your participation with four easy amounts of just $299.



4 Pillars of Mastery™


The 7 Steps to Success™


Success Implementation System (Guide and Calls)



$3,391 ... one single instalment of just $897

Or four easy instalments of $299.

This represents astonishing value and you have my solemn promise I will never, ever offer the 7-Days Transformation Challenge™ at this low fee again.

Ready to get started? Just click the button!

My simple promise to you…

Not only does the 77-Day Transformation Challenge™ require you to commit to an investment in your time, energy, and attention, but it also requires a financial investment, too. 

And I realise $897 is not small change. 

But in reality, The 77-Day Transformation Challenge™  is free. 

It’s far better than free, in fact.

Here’s why: The 77-Days Transformation Challenge™ is designed to do exactly what it says on the tin: effect massive transformation, both in your private life and in your business.

In other words, I guarantee you’ll ascend to the next level of success in all your endeavours, a result I’m certain is priceless to you.

And because I know how powerful and inexorable The 4 Pillars of Mastery™ and The 7 Steps to Success™ are in bringing matchless, unrivalled, and unparalleled results...

... and I know the Success Implementation System™ adds a unique extra dimension of assurance to your success...

... I'm guaranteeing your results with my own money.

You read that right: the burden of proof lies squarely on MY shoulders and all the risk is on me.

So it's only fair I assume any and all financial risk, too.




Here's my cast-iron, no-nonsense, no-wiggle-room, unconditional lifetime money back guarantee

Join me now for the 77-Day Transformation Challenge™ and benefit from all the resources it'll open up for you — The 4 Pillars of Mastery™, The 7 Steps to Success™, the Success Implementation Guide System™. 


Join me  for all the coaching and mentoring calls, and immerse yourself in the 77-Day Transformation Challenge™ Facebook Group.

Then, if any time after the Challenge has ended you can truthfully look me in the eye and tell me you faithfully and diligently carried out all the exercises and attended all the calls and didn't achieve the results you desired or expected, then simply let me know and I'll promptly and courteously refund ALL your money, no questions asked.

Which option suits you best?

Before you go, before you decide...

You may be tempted to close this page and silently tell yourself you'll "think about it" and "come back to it later".

But you won't.

That's not a reflection of you as a person or an individual, but just the reality of human nature. In my experience, when you put things off for "later" it really means you're simply not committed yet don't have the courage simply to admit this to yourself.

And that's OK.

You don't have  to change. No one is going to hold a gun to your head and force you.

But at the same time, no one is going to change things for you. You can hope, wish, and even pray for things to change, for the world to be as you want it to be, think it is, and think it ought to be rather than be the way it is...

... but we both know, you and I, that's a fantasy.

It's OK to let go of your dreams, aspirations, and ambitions, so long as you're honest with yourself and face the truth squarely.

Ultimately, it's up to you.

You have two choices — join me for the 77-Day Transformation Challenge™ or don't — and one decision to make. 

I  hope you make the right one for you.

Christian Simpson

P.S. Remember... I'm not asking you to say "yes"...

... just "maybe".

You'll get full lifetime access to the The 77-Day Transformation Challenge™, comprising The 4 Pillars of Success™ and 7 Steps to Success™ challenges, along with the Success Implementation System™, and all the mentoring and support you get with it.

And there's absolutely no risk because I guarantee your success.

You see, while the challenge runs over just 77 days, you've got the whole of the rest of your life to prove to yourself they're everything they say they are and more, because of my iron-clad LIFETIME 100% money back guarantee.

If you can look me in the eye after the Challenge is over and tell me you've followed all the steps and met all the challenges diligently and in good faith, and you've not had even one tenth the results you expected or desired, then simply let me know and I'll refund all your money, no questions asked.

Can't say fairer than that, can I?

There is (literally) NO way you can lose with this.

It's true you can't change your circumstances overnight...

... but you can change your direction overnight.

In fact, with the right choice, you can change your direction right NOW.

Just pick the option you prefer below, and click the button, and I'll take you to the next page where you can confirm your details and get started.