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28-Day Challenge!

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EXCLUSIVE: you're about to discover tried, tested and proven success principles to transform your coaching business beyond all recognition

If you're a coach, then this is the most important and rewarding message you'll ever read in your entire coaching career

Clue: 82% of coaching businesses fail in the first 2 years… those surviving have a 90% chance of going out of business in the following 2 years… this is how to ensure your business isn't one of them

82% FAIL
90% FAIL

Dear fellow coach,

If you're a professional coach, and you run your own business, and you’d like to enjoy more profit, with less work, less hassle, and fewer headaches in every aspect of your life, then in this brief message you're about to discover exactly how to make it happen for you.

Not only that, I'll also share with you how to get these proven ideas working for you in your coaching business, starting today.

Important: this is not a message for every coach

Because if your idea of success is working 80+ hours a week, trading time for money providing coaching services to one-to-one clients just to scratch a living, while your health, relationships and the rest of your life suffers, then this is not for you.

More to the point… if you believe the growth of your coaching business is constrained by the state of the economy, or what your competitors are doing, or your outstanding success as a coach is determined by luck, being born into wealth, academic education, or any other societal myth we see sabotaging the vast majority of the coaching industry, then this is definitely not for you. 

But if you're the kind of coach who’s determined to rise above the struggle and mediocrity keeping the vast majority of hard-working coaches frustrated and unfulfilled, and you're open to discovering tried, tested, and proven methods, many of which are completely counterintuitive to business as usual, strategies experience has overwhelmingly shown to have transformed the business and personal lives of professional coaches in more than 170 countries...

... then by the time you've reached the end and read every word, you'll know exactly how to make it happen.

First, let’s clear something up straight away...

This is not your typical, free-to-access infomercial
promising the world yet delivering little to no return

On the contrary, this presents you with an unprecedented opportunity to get direct access to one of the most successful entrepreneurs in the coaching industry as he guides you personally through the profoundly powerful and proven principles he relied upon to grow his own 7-figure coaching practice.

So if you’re the kind of coach who isn’t willing to back yourself… yet you expect your clients to invest time, money, and effort on your services to transform their results, but you’re not willing to do it for yourself…

… this is also not for you.

What I share with you here will give you exactly what you need to grow your coaching business and improve your life beyond measure, and the small percentage of coaches willing to join me and let these ideas work their magic experience such phenomenal results they want to work with me personally… and that’s a privilege I know I have to earn.

Here’s a truth you’ll never hear about entrepreneurial success in the coaching profession: the biggest risk to your success is not the state of the economy, global pandemics, self-serving politicians, or your so-called competition.

No, the biggest risk to your entrepreneurial success is thinking like most coaches think.

To prove the point, here are a few eye-opening statistics about the brutal reality of running your own business in the coaching industry.

  • According to research by the the ICF, 82% of coaching businesses fail in the first 2 years. Those that do survive have an 90% chance of going out of business in the following 2 years.
  • And if that’s not revealing enough, the ICF's 2020 Global Coaching Study revealed the average revenue generated by a coaching business in the UK is just under $52,000. 
  • In the US, the most mature market for professional coaching in the world, it’s only $62,500.

Now, if that doesn’t prove the vast majority of well intentioned, hard working coaches are going about their business in entirely the wrong way, I don’t know what does. 

There’s a specific cause to these effects, and most coaches will never know what it is.

Here’s 3 things you need to know straight away

First, the most successful coaches were not born with any more talent, potential, wealth, resources or luck than you.

Secondly, their success has come by deliberately thinking differently from how most business owners think

And finally... you can make the same choice. 

You don’t have to take my word for it.

Because if you doubt any of this, you have only to look around you. 

In economic downturns there are businesses which not only survive but thrive, yet they’re exposed to the same detrimental market forces as every other business out there. 

The difference in these businesses is not luck, fortune or favour, it's the quality of thinking the business owner is bringing to the business.

Every coach I know wants to improve their circumstances, yet the vast majority are unwilling to improve themselves, consequently they remain stuck with the results they work so desperately hard to change. 

Most are bright, intelligent, and hard-working individuals like you, but because they've always done things in a certain way, their minds are closed off to different and far more effective approaches.

Now if you believe you already think differently from the 99% of hard working yet underachieving coaches, yet you’re getting the same kind of results as they are despite all the blood, sweat and tears you put into your business, you may want to think again, because the chances are your reality may be painting a very different picture — a picture borne out by the fact you’re reading this message right now and you know things are not going to plan.

The question you really need answering is whether you're willing to do anything about it, because I guarantee if you embrace any of the ideas I’m going to share with you, your coaching business will grow in ways you currently can’t imagine —  and your personal life will improve substantially alongside it.

And that’s why I’m extending to you my personal and exclusive invitation to join me in The Elite Coach™ 28-Day Challenge

The unique Elite Coach 28-Day Challenge™ is underpinned by my renowned 4 Pillars of Mastery™, the  tried, tested and proven success principles responsible for transforming the lives and businesses of thousands of Elite Coaches and business owners in more than 170 countries around the world— and they’ve worked for me, personally, too. 

I guarantee, if you’re willing to put your back into it, The Elite Coach™ 28-Day Challenge will do for you and your business what it’s done for those who’ve had the wherewithal to embrace these powerful and proven principles.

It is that simple.

I’m not saying this to brag in any way.

I’m simply saying there is nothing more powerful than tried, tested, and proven ideas.

You don’t have to be rich, good-looking, educated, or come from a privileged background to allow The Elite Coach™ 28-Day Challenge to work its magic in your life and business…

… because one of the fundamental principles in Challenge is the irrefutable truth your coaching business, its profits, and the quality of life it brings you, can never outgrow the quality of thinking you’re bringing to it…

… and if your business isn’t generating the results you’d like it to be…

… and if your business isn’t growing to the degree it needs to …

… the problem isn’t your business…

… the problem isn’t the state of the economy either… 

… or the swathes of fellow professional coaches out there competing in an increasingly saturated marketplace…

… the problem is you, the quality of your thinking, and what’s sponsoring it

In the The Elite Coach™ 28-Day Challenge you'll be shifting from effects — your current results — to what causes them…

… digging deep to modify what sponsors your current thinking.

Only then will the results in your business, and the life it delivers, shift profoundly on a consistent basis.

In the past, the 4 Pillars of Mastery™ sold very successfully at $897 — not an inconsiderable sum — yet still a fraction of their worth given the magnificent return on investment they’ve been proven to deliver.

Now, for a brief period, for the coach who genuinely wants to rise above the “me too” noise of the heavily commoditized coaching industry, I’m offering you the rare and exclusive opportunity to join me in the The Elite Coach™ 28-Day Challenge for FREE.

Who am I and why should you care?

My name is Christian Simpson, globally acclaimed coach, trainer and mentor to professional Coaches… and one of the most successful entrepreneurs in the coaching industry.

In the last fifteen years I've personally trained over 40,000 professional Coaches to the highest standards in the industry.

Not only that, I've helped thousands of coaches - in more than 170 countries - shift from being a typical "me too" Coach scraping a living in the increasingly commoditised market, to becoming Iconic Mass Influencers™ - building highly profitable high six and 7-figure coaching businesses as a consequence.

 My clients include John C. Maxwell, the world’s No.1 leadership expert and author, and I’ve shared the stage all over the world with some of the biggest names in the personal success and self-improvement arenas.

I share none of this to brag in anyway, only to point out that who you learn from matters more than what you learn - so when I say I have something powerful and profitable to share with you, it’s going to worth your while taking notice.

There’s a very good reason why so many Coaches and the multi-millionaire ‘big guns’ pay this Brit so handsomely for his expertise rather than using the home grown talent within their own networks. After all, these are very well connected people with plenty of choices.

And the reason? It's because my expertise gets results — and in the coaching business, that’s ALL that counts.

Why I'm offering The Elite Coach™ 28-Day Challenge for free

I’m willing to work only with the coach who walks his talk and is willing to back himself to enjoy far greater success.

I’m not willing to work with a so-called coaches who position themselves in the market as agents of change and transformation to help clients transform their lives…

… yet they’re not willing to invest their own time and effort to work with one of the most successful coaches and entrepreneurs in the industry to do the same for themselves.

The coaching industry is full of charlatans, imposters, hypocrites, and freeloaders like this, and as a self-confessed purist who’s trained over 40,000 professional coaches to the highest standards, they’re not a fit for me.

But I'm also aware it's a vicious market out there and "hope" is the easiest thing in the world to sell.

So I'm willing to shoulder the responsibility of proving to you beyond all reasonable doubt the The Elite Coach™ 28-Day Challenge is as life-changing as I claim they are, and ask from you no bigger commitment than your solemn word of honour you'll give it your best shot.

And if you can't or won't do this, then I respectfully ask you to close this page now and leave the opportunity open to someone who'll make better use of it.

But given the extraordinary impact The Elite Coach™ 28-Day Challenge has had on the business and personal lives of professional coaches and entrepreneurs in the last decade, that would be a grave error on your part. 

Look, I know how powerful The Elite Coach™ 28-Day Challenge is and I have the results — and the numbers to prove it. They are more than deserving of your time and effort.

That said, they’re not magic or mysterious with the supernatural power to change your life and business if you don't put in the work.

They can’t do for you what they can only do with you. 

If you want the results they bring, you must be willing to put in the work.


It's incumbent on me to prove to you the The Elite Coach™ 28-Day Challenge is everything I say it is and more, so the burden of proof lies squarely on my shoulders...

... and it's a burden I'm both willing and eager to carry.

So, I’m not asking you to TRUST me on my explicit promise.

I’m asking you to TEST me on it…

Here’s just a small sample of what you’ll discover in the The Elite Coach 28 Day Challenge

  • How 1 simple shift in your perception and priorities instantly differentiates you from 99% of coaches.
  • How to equip you to be up to 650% more successful (and the scientific evidence validating this claim).
  • What MUST change if you are to enjoy greater financial independence and lifestyle choice, and how to make it all happen.
  • The top 5 ‘secret’ attributes of 733 self-made millionaires.
  • How school, university, business schools, and your IQ has very little to do with your success as a coach... and what does.
  • How to master your creativity and bring about greater profits and dramatic improvements in your coaching business and personal life.
  • What sabotages your ability to enjoy life-changing growth in your coaching business and how to overcome it.
  • Why focusing on your results is the LAST thing you should be doing.
  • How accomplishing your entrepreneurial goals as a coach is much more about doing things in a certain way than it is about innate talent and abilities.
  • The astonishing decision-making strategy used by the top 1% of entrepreneurs most coaches will never know – and how to get it working in your coaching business today.
  • The all-important business coaching strategies to get these proven ideas working for you and your business straight away.
  • Plus much, much more.

Entrepreneurs Share How The 4 Pillars of Mastery™,  the powerful driving force behind The Elite Coach 28 Day Challenge™ put millions on their bottom line and dramatically improved their lives

“I certainly would recommend the Challenge to anyone. I'm living my life now. Really. It all started from the first Pillar, where he says 'know yourself.'

At that moment I had that light-bulb effect. I thought… hang on a second. I am who I am. I can do it.

He doesn't know how far in the world that he's gone with what he gives to us... what he's offering to us.”

Abi Sowemimo, Owner at Horizon Hogs Int'l Ltd

“I particularly love the section about cause and effect. It's such a basic, simple principle and it’s so, so easy to forget.

I will endorse it 100%. It’s been a terrific help to me. A lot of people know what to do and they know how to do it, but they need someone like Christian to say: 'Now, get it done. Start doing it and don’t stop until you’re finished'.

It’s simple and straight-forward, but there is deep wisdom in its simplicity. I will endorse it 100%. It’s been a terrific help to me.”

David Hegarty, Owner at Dynamic Health

“I’m getting traction I didn’t have last year because of the things I’ve put in place from going through the 4 Pillars. I’m on a journey and I’ve recognised that in order to do it, as Christian says, you have to continually invest in the owner of the business.

You don't know what you can't accomplish. And by going through the 4 Pillars, it forces you to think way beyond where you think you're capable.

If you’re serious about taking your coaching skills and your entrepreneurship skills to the next level, this is a way to get there faster. This is a powerful way to go from being a technician to an entrepreneur, to go from being an employee to an entrepreneur.

Christian’s all in. He’s fully committed to you. He makes you feel like whether you know him or not, he not only challenges you but he wants you to know he believes in you, and you can do it.”

Tim Novak, Owner at Novak Development LLC

“It was like Christian gave me permission to make building blocks for myself. He took away my excuses. It’s a world of difference between me a year ago and today. It’s been phenomenal

I would recommend it to anyone, because it’s going to bring focus and clarity to your vision for what you want.

4 Pillars brings real clarity to what it is you’re looking for. It’s one of the best things you can get from this course… it’s just wonder to have that sense of clarity now."

Rick McLeod, I. R. M. Coaching Associates

“I’ve found myself more focused. There were things I needed to change and things I needed to start doing. I discovered ways to do that through the 28 Day Challenge.

One of the biggest things was learning how to connect with potential clients better. I found a new level of listening through everything Christian did… it helped me connect with my clients better.

The 4 Pillars really helps you take an inward look, one we don't always slow down and take. By taking that inward look into who you are and what's going on, you get outward change.

If you feel like you’re struggling and not sure what your next step is, I would definitely recommend the 28 Day Challenge. It will help you find your footing.

If you want to find out who you are on a deeper level, I recommend it highly.”

Russell Shaw, Owner at Calrus Solutions

"I took the 28 Day Challenge because I wanted to figure out what I wanted to do. I had this nebulous idea of “I want to be a coach some day”, but I didn’t really know what to do or how to do it. Christian helped me to define who I wanted to coach and how to get there. It was so simple, but that’s the thing… The Challenge helps bring it to your awareness.

I was starting at ground zero so I had no business background, no crowd pushing background… that was the overwhelming part. And that’s where the 4 Pillars really helped break it down into a process, and really helped me to slow it down and develop myself and my process.

The Live calls are crucial to the Challenge. I liked being able to ask Christian specific questions and how he took questions from everybody. I was worried he might, for example, only take ten questions and I’d be number 11. But no, he stays on the line and answers everybody. It’s fantastic. To be able to hear other people’s questions and hear where they’re developing and to have that feedback from other people is amazing.

The time commitment was completely reasonable. If you don’t have two hours a week to do this, then it’s not for you. But the content is just enormous, it really helps you become more self-aware and digs into what and how you’re thinking. I would absolutely recommend the 28 Day Challenge."

Jeremy Stoker, V1 Allied Coaching

Before you go ahead, here are 3 things

I need to make you aware of.

  • This will add you to my community of Elite Coaches and Iconic Mass Influencers™ who receive powerful insights from me on a regular basis.
  • I never exchange, sell, share or rent any of the contact information I have – ever. Not to anyone at any time. It’s not negotiable.
  • Finally, what do you stand to lose in testing these proven strategies? If I fail to deliver on my explicit promise to you, and these ideas and resources add no value to you, you can change your mind at any time and you’ve lost nothing.

So go ahead, leave your details and I’ll get you set up for the Challenge.

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Elite Coach™ 28-Day Challenge
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