The road to hell is paved with good intentions.

I’m not referring to the mythical fiery pit of eternal damnation taught by the world’s man-made, fear-based theologies, I’m referring to the hell of not growing to be, do and have more in our lives.

A lot of business owners are not growing. They’re not growing in awareness, in other words, their consciousness is static, they’re not improving the quality of thinking they’re bringing to their lives, and that’s exactly why they’re not producing ever-improving results in their business and every aspect of their lives.

This is the ultimate cause and effect relationship of life. You can have all the best intentions in the world, the bottom line is, if you’re not in the business of improving yourself, specifically in terms of how you think, you’re not in the business of improving results.

If you’re to enjoy much greater success in your life – and believe me, you are capable of much more than you’re currently aware of – you’ll need to challenge your current thought processes and, most importantly, the unconscious assumptions beneath them.

As much as my body of work is proven in its impact, just watching my ugly mug teach the powerful concepts contained in any given video tutorial is only part of the equation.

Expensing the intellect with profoundly powerful information is no bad thing, but in and of itself it doesn’t cut the mustard. Very little, if anything, will change as a consequence.

You know this. You’ve lived it.

You’ve been “learning” through this flawed method since you were an infant. I’m not suggesting you can’t learn that way, I’m simply pointing out that it’s a severely limited approach to unlocking human potential.

The performance gap in life is between what we know and what we do. 

How many times have you attended a great seminar or training course, yet just a few weeks later, despite your new found “knowledge”, very little had changed in your results? 

We’ve all had those experiences.

That’s because grasping information at an intellectual level alone doesn’t modify the part of your personality driving your actions and behaviours.

Albert Jay Nock put it perfectly when he observed, “The mind is like the stomach. It’s not how much you put into it, but how much it digests”.

It took years for this great truth to dawn on yours truly.

It was the mid-1990’s when I was first exposed to self-improvement material. In the following five years I developed an insatiable appetite for consuming thought-provoking, personal growth content.

I don’t recall how many books I read, but I developed an impressive library during that period.

Problem is, despite this constant exposure to information on the subject of personal success, not much changed for me in terms of results, at least not in a sustainable way, and I couldn’t figure out why.

I knew a lot of great stuff, and I could talk a very good game… but walking one? That proved elusive… until, a few years later, when the greatest teacher of my life (one on a par with my two children) brought me the awareness I lacked. 

That teacher was, and remains, the Coaching process. It was when I was studying for my accreditation at the start of this century that the pieces fell into place.

My error over those years?

Every time I got to the part of the book where the all-important assignments, questions and exercises  were, I skipped them, with the best intentions to return to them later, once I’d finished the book.

“Later” never came. 

I moved onto the next book, without internalising and applying the newfound principles I’d been exposed to. 

The architect of my conditions and circumstances, the deep-seated, unconscious concepts driving my habitual ways of thinking and the habitual behaviours by which I created my outcomes, remained unmodified.

This is why, in almost all of my body of work, from The 4 Pillars of Entrepreneurial Mastery™ and 7 Steps to Success™, to the Masterclass Journals™ and Accreditation Assessments™ in the award-winning methodology of the Conscious Coaching Academy™, you’ll find the material is supported by a Success Implementation Guide™. 

Packed from cover to cover with Coaching questions, I didn’t create these precious resources because I had nothing better to do. I did so because they are the difference maker.

 Just like the strength of any brick based building is in the mortar binding the bricks, I created these resources for two important reasons:

1:  To help improve the quality of thinking you bring to your business and personal life. Socrates said, “I cannot teach anybody anything. I can only make them think.” That’s exactly what you can expect from me.

2: To ensure you internalise the ideas, concepts and methods – only then will they be put to work to do their work of transforming your results.

Unless information becomes knowledge, and knowledge become wisdom through practical application, it doesn’t matter how powerful the information you’re exposed to is, nothing can and will change.

 Information must become knowledge, and knowledge must become wisdom. Wisdom is knowledge applied through an evaluated experience.

If you’re wise enough to invest in my work, don’t be tempted to skip the all-important part making ALL the difference – the powerful Coaching techniques within the Success Implementation Guide™. 

You will be tempted to ignore it. The belief system responsible for your current conditions and circumstances… the one which must be modified if you’re to call forth far better outcomes… it will deliberately seek to sabotage the process of change.

And it knows every Coaching question you embrace spells the end of it in its current form.

If you want to change the fruits, you have to change the roots. 

Follow the process, and you have my word, it will deliver. Cause and effect will not be denied.

Warmly,

Christian

P.S. Remember, if you’re serious about enjoying a richly rewarding, deeply fulfilling and highly lucrative career in the Coaching profession, and you’re ready to explore how to make it happen, here are three ways I can help:

1: Watch Elite Influencer, Elite Impact™.

Go to the footer of this post and register for almost instant access.

Elite Influencer, Elite Impact™ is a profoundly powerful, 50-minute masterclass which not only reveals how the very best in this profession enjoy careers of far more influence, far more impact and far more income, it also reveals what you need to know to make it happen in your career.

It’s free to access, and no, there is no “sales pitch” coming your way. Just the eye-opening insight most of this profession will never know, the industry leading, award-winning methodology behind the Elite Influencers of the Coaching profession, and the next step if you’re ready to explore if following in their footsteps is the right fit for you and your career aspirations.

2: Join me live in The Iconic Coach: Become a Highly Sought After Expert in Transformation™

A priceless, unmissable career-defining event awaits you in this one-of-a-kind, globally acclaimed online training experience. 

Discover everything this extraordinary session contains, and join the pre-registration list by clicking this link.

3: Have the Deeper Conversation

If you’re ready to explore the fit between your aspirations and our unique, award winning methodology, let’s have the deeper conversation about you, your career and your future in a personal, one-to-one consultation. 

Find out more by clicking here.