As much as I believe in financial and material abundance, there can be no denial of this irrefutable truth of life: health is wealth.

You can so easily read that line, intellectually comprehend it without much cognitive effort, and carry on to the next paragraph without truly grasping the magnitude of the statement. 

There’s a big difference between knowing and understanding.

For example, I know my car has an engine, but I don’t understand it.

Aside from where to check the oil, water and windscreen wash, I’m at a loss, totally ignorant.

I have, what some might consider, a rather robust weekly health and fitness regime.

It’s been a non-negotiable part of life since my son, Jacob was born (he was the catalyst for a major physical transformation in his father) – and it remains so no matter how much life and my business demands of me.

Over the years the purpose of my regime has evolved. Initially it was all about better body composition. Understandably so too: just look at the fat bastard with his own climate in blue below.

Even the far fitter guy in red is carrying substantially more padding than the carcass I occupy today.

It’s not that keeping my body in good order isn’t still an objective – of course it is. I watched my parents go out of this world having spent far too many years paying the cause and effect consequence of not looking after their respective physical bodies – I’ve no intention of emulating them.

I can’t predict what comes my way, of course. None of us have that privilege. All I can do is stack the odds, as much as I’m able, in my favour.

Which brings me to the much larger point at hand.

You and I both know the entrepreneurial path brings unique challenges. Invariably, in today’s service-based, creative economy, these challenges are far more psychological than physical.

Stress, worry, anxiety – and the ever present fear of failure – are never too far from even the most dynamic, forward-thinking, go-getting entrepreneur.

Yet how much time do you think you’d find in a typical business owner’s schedule for psychological wellbeing?

Very little, if any.

There will be many who’ll defend that position. After all, there are bills to pay, mouths to feed and the business doesn’t run itself.

None of which can be denied – more so now than ever given spiralling costs not just at home but also in business.

The problem with this perspective is it’s blindsided to the cause and effect relationship between the owner’s psyche and the top and bottom line of the business.

Most business owners don’t equate the two. We’re years into the economy of the mind, yet most business owners remain oblivious to how the quality of their thinking directly impacts the performance of the business.

Even many of those who grasp this irrefutable truth intellectually don’t, truly, understand it.

If they did, you’d see it show up where understanding always shows up: in choices, decision-making and behaviour.

In other words – you’d see it in their day-to-day, week-to-week schedule. That’s where knowing and understanding differ. Only one shows up in tangible activity.

It’s often said if you’re doing business as you were this time last year you’re in trouble.

So what, then, the consequences of approaching business as we did decades ago?

What, then, the consequences of running a business in the age of the mind – the so-called “creative economy” – as if we’re still in the grips of the industrial age?

What, then, the consequences of ignoring the mind and its needs?

After all, whether you’re aware of it or not, this is the most creative tool at your disposal.

And like it or not, it never stops creating – calling forth your entire life experience, whether you’re conscious in the act or not.

Surely, then, in true 80/20 fashion, its nurture and development is more than deserving of priority in any entrepreneurial life?

Sadly, business owners who do are few and far between.

Are you one of them?

Warmly,

Christian

P.S. The reward for actively looking after the mind?

Ideas.

Every business, product and service on the planet started as one.

What price just one idea?

Ever given that much thought?

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